History
Oi Ocha was created in 1989 as the flagship brand of Japanese tea company ITO EN. It is a mega-brand that has expanded and led the Japanese green tea market for many years since its release, and even today continues to maintain its stable position.
The Oi Ocha has even been recognized since 2019 with a Guinness World Record as the world’s biggest selling natural healthy RTD green tea beverage and has continued to expand its footprint as an innovative brand driving the global green tea market.
The brand name was derived from the Japanese phrase “Oi ocha!” which means “Tea please!”.
Created in 1989
Long-running seller for over decades
Oi Ocha is a long-selling product that has reigned at the top of the Japanese green tea market for more than three decades since its 1989 release
Sales of green tea beverage
Oi Ocha set the record for the highest green tea beverage sales in the world for 2018, and was recognized with a Guinness World Record in 2019
Green tea in PET plastic bottle
First in the world
Developed the world’s first PET bottled green tea beverage
Overseas expansion
Approximately 40countries and regions
Global sales about 40 countries and regions
Tea Leaves
When promoting the overseas export of green tea and matcha, the quality standards of each country need to be met.
That is why ITO EN has pursued the development of low-pesticide and organically-cultivated green tea and matcha ingredients that comply with the standards of various countries as part of efforts to increase export volume. The promotion of low-pesticide use and organic farming also helps to preserve biodiversity around tea producing regions.
In addition, we have also worked with tea producers to acquire international certifications such as Rainforest Alliance Certification for some of the matcha ingredients in high demand overseas.
The Technology of “Roasting”
Oi Ocha uses a production process that makes the most of the characteristics of the tea leaves and brings out their best taste.The taste of tea is said to be determined by ‘fire’. ‘Fire’ is the finishing process used to increase the aroma and flavour of the tea leaves. Roasting is similar to cooking Japanese food. Japanese food tries to bring out the best of the ingredients. Similarly, green tea is similarly roasted to bring out the best of the tea leaves and enrich their flavour.
Pursuit of Tastiness
ITO EN has been producing products from tea plantations since 1976. To provide Japanese tea products tailored to each form of consumption from PET plastic bottles and tea leaves to tea bags by closely following the changing lifestyles and preferences of each customer, we have channeled our pride as Japan’s leading tea producer through efforts that begin with the development of tea plantations (the production of raw ingredients).
Products
| Oi Ocha
Oi Ocha, 300ml
Japan’s No. 1 Unsweetened Green Tea Brand
We use only natural ingredients. No Sugar. No Artificial Flavors. No Preservatives. Enjoy all the benefits of green tea which has high antioxidant effect.
•Brewing 100% green tea leaves imported from Japan
•Authentic taste of Japanese green tea with unique fragrant after-taste
•The tastiest unsweetened green tea in the market
•Halal BPJPH (Badan Penyelenggara Jaminan Produk Halal)
• World 1st RTD green tea in PET bottle (1990)
BUY NOW
Oi Ocha, 500ML
Japan’s No. 1 Unsweetened Green Tea Brand
We use only natural ingredients. No Sugar. No Artificial Flavors. No Preservatives. Enjoy all the benefits of green tea which has high antioxidant effect.
•Brewing 100% green tea leaves imported from Japan
•Authentic taste of Japanese green tea with unique fragrant after-taste
•The tastiest unsweetened green tea in the market
•Halal CICOT (Thailand)
•World 1st RTD green tea in PET bottle (1990)
BUY NOW
Oi Ocha, 1L
Japan’s No. 1 Unsweetened Green Tea Brand
We use only natural ingredients. No Sugar. No Artificial Flavors. No Preservatives. Enjoy all the benefits of green tea which has high antioxidant effect.
•Brewing 100% green tea leaves imported from Japan
•Authentic taste of Japanese green tea with unique fragrant after-taste
•The tastiest unsweetened green tea in the market
•Halal CICOT (Thailand)
•World 1st RTD green tea in PET bottle (1990)
BUY NOW
| Jasmine Green Tea
Jasmine Green Tea, 500ml
Enjoy authentic Unsweetened Jasmine Green Tea!
Jasmine aroma comes from 100% natural Jasmine flower only! No artificial flavors and no preservatives. Very suitable to consume every day.
•Brewing 100% jasmine green tea leaves
•Relaxing effects of natural jasmine aroma
•Elegant & refreshing taste
•Halal CICOT (Thailand)
BUY NOW
| Barley Tea
Barley Tea, 500ml
ITO EN’s mugicha is a Japanese style barley tea. The barley is roasted twice, which results in a robust aroma and taste.
•ZERO CAFFEINE! Safe for all ages, even for pregnant/breastfeeding women & children
•Quenching thirst better than other drinks
•Good roast aroma (a must-try for coffee lovers)
•Halal CICOT (Thailand)
BUY NOW
| Tea Bag
Oi Ocha, Green Tea Tea Bag, 2g x 20 Teabags
Green tea is made by steaming raw tea leaves to stop fermentation, which gives it a bright green color and a refreshing taste.
BUY NOW
Oi Ocha, Genmai-cha Tea Bag, 2g x 20 Teabags
Matcha Genmaicha is made with roasted rice, green tea and matcha.The matcha contributes a note of rich intensity.
BUY NOW
Oi Ocha, Hoji-cha Tea Bag, 1.6g x 20 Teabags
Hojicha is carefully roasted at high temperature. This roasting process generates a toasty aroma, and smoky taste.
BUY NOW
About ITO EN
“As a health and wellness company, we contribute to the “health” of our customers and support the affluent lives of each and every one of them.”
Since its establishment in 1964, the ITO EN Group has been guided by the management philosophy of “customer-first” and aims to propose healthy and enriching lifestyles to customers through its business activities, while striving to create products and services that customers can use with peace of mind.
Furthermore, as ITO EN aims to become the “world’s tea company,” it will continue to create new ways to enjoy and value tea that respond to changes in lifestyle.
ITO EN Singapore established on September 2012.
Store Locations
You can find ITO EN tea products stocked in these locations!
Office
Company Name
ITO EN Singapore Pte. Ltd.
20 Anson Road, Twenty Anson #11-01, Singapore 079912
Contact
+65 6817 6383
inquiry@itoen.com.sg
Contact Us
Your message has been sent
